James March: What Don Quixote Teaches Us About Leadership | Stanford Graduate School of Business

“We live in a world that emphasizes realistic expectations and clear successes. Quixote had neither,” narrates James March in his 2003 film, Passion and Discipline: Don Quixote’s Lessons for Leadership. “But through failure after failure, he persists in his vision and his commitment. He persists because he knows who he is.” A scholar discusses literature, power, and “the two most important things to know about innovation.”

Source: www.gsb.stanford.edu

Sobre la ciencia

Tenernos hoy en día muchos estudios sobre la enseñanza en los cuales se detallan observaciones, se hacen listas, estadísticas y cosas por el estilo. Pero no por eso estos estudios constituyen ciencia establecida, conocimiento establecido. Son solamente formas imitativas de la ciencia.

Source: idocare4design.wordpress.com

El resultado de esta imitación pseudocientífica es producir expertos. Tal vez los maestros aquí presentes que enseñan en el nivel elemental dudan de vez en cuando de los expertos. La ciencia enseña que se debe dudar de los expertos.

Podríamos definirla de esta manera. La ciencia es el convencimiento de la ignorancia de los expertos.” – Francisco Hernández Cadena

How to Do the Best Work of Your Life ᔥDiego Rodriguez, Influencer Partner at IDEO

Ask someone you respect, What do you think?, What can we do better,? Does this make sense?

Suddenly, while I was watching the Jim Yurchenco video, this Questions resonated deeply.

I know that feeling of Pursuing been better and I know there is always a better way, I know out there is someone that knows better.

To learn, to collaborate has become a major drive.

I relate to Jim, to IDEO and to so many people out there, because I know; we can make the difference only if within everyone resides this will expressed as constant search.

Enjoy the article, thanks to Diego Rodríguez at IDEO for this. Thanks to Jim Yurchenco that has been around my life in so many products.


Jim Yurchenco is the design engineer behind everything from the first Apple mouseto the Palm V to the Plié Wand from Julep. He just retired from a 40-year career at IDEO creating products which brightened the lives of millions.

Jim’s work was also about helping everyone around him excel. I was fortunate to have Jim as a mentor, coach, and project leader at IDEO. I did some of the best work of my life working with him. And the “how” was great, too: we never pulled all-nighters, but we always hit our deadlines, routinely achieving extremely innovative outcomes.

How to do the best work of your life? Well, here is Jim’s secret:

“Don’t accept done for good. And don’t accept good for excellent.”

Jim’s approach to excellence is anything but passive. It is rooted in action, passionately and optimistically pursued. He’s never one to sit back and procrastinate, waiting for inspiration and perfection to magically appear. He is constantly thinking, building, pushing, failing, learning—always striving to figure out a way to make things better. All of this coupled with an urgency to make decisions quickly and be productive, but with the sage perspective to step back and let things percolate when need be. In Jim’s world, excellence is both something you pursue, and something that comes to the prepared.

One morning in the late 90’s, while noodling on ways to cool the chips in the Intel Pentium II cartridge we were designing, Jim decided that our pursuit of excellence demanded access to a temperature-controlled, variable-speed wind tunnel. Today. Of course, we didn’t have one. But by that evening, after scavenging all of Silicon Valley for parts and applying some scrappy ingenuity, we had a twenty-foot long wind tunnel up and running in an unoccupied office we found at IDEO (whose owner was mildly surprised when she returned from her business trip). And then we used that wind tunnel to create a breakthrough design solution.

When you’re committed to excellence—and when everyone you work with knows it—failure becomes a mere bump in the road along the way to success. Once you stop accepting good for excellent, you can transcend limitations that would stop a normal team. Scarcity becomes abundance, hurdles becomes ladders, and you start doing the best work of your life.

That’s how Jim did it. And you can too: commit to excellence, believe there’s always a better solution, and make it all happen with optimism.

You can hear more of Jim’s wisdom in this wonderful video:

[youtube https://www.youtube.com/watch?v=NWuK2RcZUb8?rel=0%5D

Link to original article: https://www.linkedin.com/pulse/article/20140930173400-5935179-how-to-do-the-best-work-of-your-life?utm_campaign=buffer&utm_medium=social&utm_content=buffer9e705&utm_source=plus%2Egoogle%2Ecom

Nuestra identidad como empresa.

Si concebimos que lo que hicimos fue una propuesta y que estamos reconociendo lo que la gente o el mercado quiere, entonces podremos mejorar o cambiar nuestra propuesta. Y es justo ahí donde muchos nos atoramos. Creemos que lo que proponemos es lo adecuado y que solo debe ser mercadeado o vendido adecuadamente, pero eso no es del todo cierto.

Source: consultorescoparmexqro.wordpress.com

Si reflexionamos sobre nuestra identidad como empresa y recordamos que la identidad se vive y sucede, entonces podemos relacionarla con el cómo queremos que esto suceda.