8.1.13 / THE PSUEDO-SCIENCE OF ADVERTS | Via “The Daily Heller @ Print Magazine

8.1.13 / THE PSUEDO-SCIENCE OF ADVERTS

 

Anyone who says that the mid-1950s Creative Revolution (The Big Idea epoch)  was merely a semantic change in the way advertising was practiced, should look below. Try to find the creative in this primer of persuasion.

The advertising industry, which Edward Bernays suggested was the propaganda ministry of the nation, sought whatever scientific means it could to guarantee success. Capitalism runs on commerce, so psychology, as Aldous Huxley has written, was employed early in the 20th century and adopted for better or worse in the postwar era.

adverts 10

Freud was the Mad Men’s best friend.

What everyone wants and advertising must exploit.

What everyone wants and advertising must exploit.

More fundamental wants and desires.

More fundamental wants and desires.

Advertising is a science?

Advertising is a science?

What's that in his hands, rope and bat? Hmmmmm.

What’s that in his hands, rope and bat? Hmmmmm.

Aspiration, inspiration, perspiration.

Aspiration, inspiration, perspiration.

Women: Consumer and allurer. . .

Women: Consumer and allurer. . .

Beats me . . . !!!

Beats me . . . !!!

Truth. You want the truth, I'll give you the truth!

Truth. You want the truth?! You can’t handle the truth!!!

Let's review. Got it? Got it!

Let’s review. Got it? Got it!

http://www.printmag.com/imprint/the-psuedo-science-of-adverts/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s