8.1.13 / THE PSUEDO-SCIENCE OF ADVERTS
Anyone who says that the mid-1950s Creative Revolution (The Big Idea epoch) was merely a semantic change in the way advertising was practiced, should look below. Try to find the creative in this primer of persuasion.
The advertising industry, which Edward Bernays suggested was the propaganda ministry of the nation, sought whatever scientific means it could to guarantee success. Capitalism runs on commerce, so psychology, as Aldous Huxley has written, was employed early in the 20th century and adopted for better or worse in the postwar era.
Freud was the Mad Men’s best friend.
What everyone wants and advertising must exploit.
More fundamental wants and desires.
Advertising is a science?
What’s that in his hands, rope and bat? Hmmmmm.
Aspiration, inspiration, perspiration.
Women: Consumer and allurer. . .
Beats me . . . !!!
Truth. You want the truth?! You can’t handle the truth!!!
Let’s review. Got it? Got it!